Director of Marketing Operations and Communications

Cayaba Care

Cayaba Care

Marketing & Communications, Operations
Remote
Posted on Friday, June 28, 2024

About Cayaba Care

Our mission is to improve outcomes in underserved communities by reimagining how maternity care is delivered. Our team is focused on building technology-enabled solutions to deliver comprehensive clinical and non-clinical maternity services in-home or in-office.

Our Values:

  • Healthcare is Human: We partner with the communities we serve to address the unique needs of our patients and support whole person care.
  • Pursue Excellence: We earn & build trust with our patients, partners, & each other by striving for excellence without compromising our standards.
  • Uplift: We elevate and center underrepresented voices.
  • Embrace Innovation: We are creative & resourceful in getting things done.
  • Together, not alone: Moving maternal healthcare forward is a shared responsibility that we all care deeply about.

To learn more about Cayaba Care, please visit www.cayabacare.com.

Why You Should Join Our Team

A career at Cayaba Care is an opportunity to work towards addressing our country’s maternal and fetal health crisis. Our team is working together to help improve health outcomes in underserved populations. Opportunities for advancement with increasing administrative or management opportunities. At Cayaba Care, we are focused on building a company where individuals from all backgrounds have the opportunity to succeed and contribute to our mission. Competitive compensation and benefits.

Position Description

We are seeking a Director of Marketing Operations and Communications to focus on new member acquisition and how we communicate our brand. This is a generalist role that will allow you to leverage your strategic marketing skills to creatively brainstorm ways to enhance brand recognition and visibility. This role will be reporting to the Head of Growth.

Candidate Responsibilities

  • Lead brand messaging and strategy development to ensure alignment with organizational goals and market positioning
  • Create a strategy and structured approach for outreach through digital, print, and in-person channels for prospective members to increase new enrollments into the program
  • Own existing marketing assets, organize campaigns and develop content plans to support various types of activities for lead generation, site engagement, nurture etc. from ideation to execution
  • Measure and report on the performance of marketing campaigns, gain insight and assess against organizational goals
  • Collaborate with new and existing community partners to develop co-branded materials and promotions
  • Work with marketing platforms and liaise with vendors to publish or deploy marketing material
  • Collaborate cross-functionally with teams including Sales, Operations, Product and Engineering to iterate and continually improve marketing operations

Candidate Qualifications

  • Minimum 5-7 years previous marketing experience, preferably in healthcare and/or D2C marketing environment
  • Develop and drive informed decision making based on analytics
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • An understanding of and ability to outreach to vulnerable and diverse populations
  • Experience with member engagement and familiarity with engagement best practices preferred
  • Exceptional communication skills and aptitude for relationship-building and problem-solving
  • Experience with marketing automation tools and familiarity with various content platforms such as social media, blogs, and print media
  • Strong attention to detail and passion for developing a differentiated and consistent brand voice
  • Highly motivated, organized self starter who can lead initiatives independently but also collaborate and build alignment in a multi-disciplinary team
  • Experience working with brand agencies or rebranding internally
  • Comfortable working in a startup environment
  • Authorized to work and located in the United States

What we are looking for:

  • Thrive in a fast paced, high growth startup environment
  • Creative problem solver
  • Adaptable and comfortable working on multiple projects with quick turnaround times
  • Are motivated by a mission driven organization and passionate about healthcare
  • CRM experience

Additional, nice to haves:

  • Previous experience in reproductive, women’s and maternal health
  • Experience with Zoho CRM, and Salesforce