Paid Intern, Design and Social Media Marketing

Cayaba Care

Cayaba Care

Marketing & Communications, Design
Philadelphia, PA, USA
Posted on Thursday, May 2, 2024

About Cayaba Care

Our mission is to improve outcomes in underserved communities by reimagining how maternity care is delivered. Our team is focused on building technology-enabled solutions to deliver comprehensive clinical and non-clinical maternity services at home or in the office.

Our Values:

  • Healthcare is Human: We partner with the communities we serve to address the unique needs of our patients and support whole-person care.
  • Pursue Excellence: We earn & build trust with our patients, partners, & each other by striving for excellence without compromising our standards.
  • Uplift: We elevate and center underrepresented voices.
  • Embrace Innovation: We are creative & resourceful in getting things done.
  • Together, not alone: Moving maternal healthcare forward is a shared responsibility that we all care deeply about.

To learn more about Cayaba Care, please visit

Why You Should Join Our Team

A career at Cayaba Care is an opportunity to work towards addressing our country’s maternal and fetal health crisis. Our team is working together to help improve health outcomes in underserved populations. Opportunities for advancement with increasing administrative or management opportunities. At Cayaba Care, we are focused on building a company where individuals from all backgrounds have the opportunity to succeed and contribute to our mission.

Position Description

We are seeking a creative and enthusiastic Social Media Intern to join our team. In this role, you will play a key part in creating our social media strategy, shaping our brand's online presence, and engaging with our target audience across various social media platforms. This is an exciting opportunity for someone passionate about women's health and eager to gain hands-on experience in social media marketing within the booming Femtech Startup World.

This is an unpaid internship.


  1. Assist in developing and implementing social media strategies to increase brand awareness and drive engagement within the maternal health community.
  2. Create compelling and visually appealing content for our social media channels, including Facebook, Instagram, Twitter, and LinkedIn, that resonates with our target audiences, which include Health Plans, partnering Provider practices, Community organizations, and expecting and new mothers.
  3. Monitor social media trends, conversations, and competitor activities to identify opportunities for content creation and community engagement.
  4. Engage with followers, respond to comments and messages, and foster meaningful conversations to build a loyal and engaged community.
  5. Collaborate with Cayaba team to brainstorm and execute social media campaigns, contests, and promotions to promote our products and services.
  6. Assist in managing the social media content calendar, scheduling posts, and tracking performance metrics to evaluate the success of campaigns and optimize strategies.
  7. Research relevant topics in maternal health, pregnancy, and parenting to inform content creation and stay up-to-date on industry trends.
  8. Support the development of user-generated content and user testimonials to showcase the real-life experiences of our customers.
  9. Provide regular reports and insights on social media performance, including engagement metrics, audience demographics, and campaign effectiveness.


  • Currently enrolled in a Bachelor’s degree program in Marketing, Communications, Public Relations, or a related field.
  • Strong passion for women's health, maternal wellness, and social media marketing.
  • Excellent written and verbal communication skills, with a keen eye for detail and creativity.
  • Proficiency in using social media platforms like Facebook, Instagram, Twitter, and LinkedIn.
  • Knowledge of social media analytics tools and platforms (e.g., Facebook Insights, Instagram Insights) is a plus.
  • Ability to work independently, manage multiple tasks simultaneously, and meet deadlines in a fast-paced startup environment.
  • Positive attitude, willingness to learn, and eagerness to contribute ideas to the team.
  • Graphic design skills and experience with design tools like Canva or Adobe Creative Suite

If you are a proactive self-starter with a passion for using social media to make a positive impact in the maternal health space, we want to hear from you! This internship offers valuable hands-on experience and the opportunity to be part of a dynamic startup team dedicated to improving the lives of mothers and babies. Apply now to join us on this exciting journey!