Needed is on a mission to empower every woman with the fundamental nutrition information, products, and community they need to be optimally nourished before, during, and after pregnancy. Our products are currently sold direct to consumer and through a network of health practitioners (doctors, doulas, nutritionists, and more). Most prenatal vitamins just aren't cutting it-they are made to meet bare minimum needs, not to optimally nourish a woman and her baby. 97% of women take a prenatal during pregnancy, and yet 95% of mamas-to-be have nutrient deficiencies. We started Needed to change this through products that truly work, and that address underserved areas of women's health including postpartum depression. Needed was founded by Julie Sawaya and Ryan Woodbury, two Stanford MBAs, lifelong nutrition nerds, and mamas-to-be.
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